Since 2004, National Taiwan Craft Research and Development Institute has held many "Taiwan Crafts Workshop" and "Taiwan Crafts Store" selections. Selected organizations receive assistance in display design and brand image design to enhance and advocate the values of Taiwanese handicraft. Yingge's Taiwan Crafts Workshops (Wen-sheng Yau and Ji-chou Art Pottery) and Taiwan Crafts Stores (Tai-hwa Pottery and Excellence Collection) are time-tested kilns and stores in the region. In addition to state-of-the-art ceramics technology, they actively promote handicrafts and are excellent examples of industrial transformation.