Taiwan in the 1960s was experiencing an economic boom. The construction industry was growing rapidly and was placing high demands on construction and sanitation ceramics. Originally a foreman at Li Shun Long Pottery on Wenhua Road, Chou Hsien-Kuang saw the opportunity and founded Chou Long Chang Pottery in 1961 to produce sanitation ceramics. In 1976, he raised an additional 10 million TWD and founded Horng Jou Tile. It caused much excitement in the region’s industrial circles.

As opposed to the family business model of most potteries in Yingge at the time, Horng Jou Tile was corporatized very early on. In 1986, the president seat at the company was succeeded by Wu Wei-hsiung, who introduced automated machinery from Europe to increase capacity. With Taiwan’s economic growth, the company actively developed sales in overseas markets. Around year 2000, the world entered a global economic recession, which posed great challenges for traditional ceramics industry, and the company sought transformation. In the hands of the third president Tseng Ming-chia, the company moved into high-end products and product branding. In 2011, Horng Jou Tile became Horng Jou Tile Factory Museum as a combination of industry and culture.